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BEN SHERMAN has always been for the individuals, for those that set themselves apart. In 1963, we created an iconic look all of our own: sharp, tailored and authentic. Today, nothing has changed. We remain a leader of modern British style.

In 1963, Ben Sherman redefined the shirt, taking it from a staple to a statement. This spirit of innovation is what the company is built on and it remains as true today as it did over 50 years ago. For the first time, Ben Sherman opens up the original shirt archives taking you back to where it all started with a capsule collection of reissued classic Ben Sherman shirts.

The shirts were a huge success; they offered something brand-new and previously unseen in England.

Interestingly it was exactly at this time that the first British youth culture was in full flow: the post-war teddy boys. This movement had shown a new generation of youth that clothing could be a key indicator of their beliefs and signal their belonging to a culture or movement.

A second wave of young men came along who loved the sharp Italian style, and this group went by the name of the Modernists; they quickly became known as “mods”. This British youth culture embraced the Ben Sherman shirt, loving it for its quality, slim-fitting style, its color, and its unique design.

The feeling was that there simply had never been anything on the English scene like it. The Ben Sherman shirt was revolutionary and so was the “mod movement”. Through fashion and music, London and Britain were cool again, the swinging ’60s was in full flow, and the atmosphere was euphoric.

 

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