The Hundreds is a community-based streetwear brand and media platform with an emphasis on People Over Product.
You shape them with your lifestyle, and they become like a second skin. Jeans share the same soul and attitude found in the rock’n’roll scene — they’re both part of the same culture.
We’ll always stay true to jeans. We’re not looking for fly-by-night fads; our inspiration is found far from the world of glamour and catwalks.
We don’t just offer jeans. We offer a way of thinking, a concept, and an undying passion, fuelled by the traditions of denim and the characteristics of the fabric itself.
The luxury is when you can go to work in a pair of jeans and a t-shirt
The Hundreds is a community-based streetwear brand and media platform with an emphasis on People Over Product.
Founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds), The Hundreds’ apparel is reminiscent of ‘90s workwear and Californian subculture tribes.
The Hundreds is also celebrated for its collaborative projects that shed light on our story and point-of-view. Notable partners have included adidas, Disney, NBA, Batman, Garfield, and Jackson Pollock. The Hundreds is stocked in premier street fashion stockists worldwide as well as a flagship store in L.A.’s Fairfax District.