OUR STYLE HAS EVOLVED BUT THE ETHOS BEHIND IT IS STILL THE SAME

And that means we’ve had 40 years of doing things differently. Of making distinctive clothes, designed in house, with an obsession for quality. Clothes that are for everyone. But don’t look like everyone else’s.

We love natural materials like cotton, wool and linen. We keep an eye on trends but we don't just follow fashion. Because we want our stuff to be worn season after season. And we think it's good to stand out from the crowd.

WE’VE MADE COMMITMENTS

We’re about trying to do the right thing by the planet and its people. We’ve always tried to use more sustainable materials whenever we could, but we’ve still got lots more to do.

70% of our products last year contained material from certified sources. This included 100% of our cotton fabrics (made from certified organic, Fairtrade or recycled cotton) and 90% of our viscose fabrics.

And by the end of this year, we’re aiming for all of our manmade cellulosic fibre (viscose, modal and lyocell fabrics) to be from certified sources and a quarter of our synthetic materials to come from recycled sources.

We’ve partnered with Fairtrade since 2018, becoming the UK’s biggest fashion retailer of Fairtrade Sourced Cotton. A commitment that’s part of our DNA.

WHITE STUFF

OUR STYLE HAS EVOLVED BUT THE ETHOS BEHIND IT IS STILL THE SAME

And that means we’ve had 40 years of doing things differently. Of making distinctive clothes, designed in house, with an obsession for quality. Clothes that are for everyone. But don’t look like everyone else’s.

We love natural materials like cotton, wool and linen. We keep an eye on trends but we don't just follow fashion. Because we want our stuff to be worn season after season. And we think it's good to stand out from the crowd.

 

WE’VE MADE COMMITMENTS

We’re about trying to do the right thing by the planet and its people. We’ve always tried to use more sustainable materials whenever we could, but we’ve still got lots more to do.

70% of our products last year contained material from certified sources. This included 100% of our cotton fabrics (made from certified organic, Fairtrade or recycled cotton) and 90% of our viscose fabrics.

And by the end of this year, we’re aiming for all of our manmade cellulosic fibre (viscose, modal and lyocell fabrics) to be from certified sources and a quarter of our synthetic materials to come from recycled sources.

We’ve partnered with Fairtrade since 2018, becoming the UK’s biggest fashion retailer of Fairtrade Sourced Cotton. A commitment that’s part of our DNA.